OUR APPROACH
How we build lasting software companies
We combine active ownership with entrepreneurial freedom. Our approach is built on clear beliefs, a proven operating model, and a value creation formula that makes every company in the group stronger.
WHAT WE DO
We acquire, advance, and expand niched software companies.
By bringing hands-on experience, proven operational frameworks, and the power of a group that shares knowledge, platforms, and ambition — we give each company the conditions to reach its full potential. We strengthen what already works and add what's missing: structure, shared platforms, commercial reach, and a network of people who have been there before.
HOW WE MOVE
Organic group development and selective M&A
Our growth strategy builds on strong organic development within each business unit, complemented by selective and synergistic acquisitions that strengthen our verticals and expand our Nordic footprint.
Organic Group Development
Supporting each business unit to grow their customer base, expand their product offering, and strengthen their market position through structure, shared platforms, and hands-on support.
Selective M&A
Acquiring strong niche software companies with commercial logic and touchpoints with existing business units. We look for leaders in their sub-vertical, mission-critical software, and unique data ownership.
Collaboration that compounds
We create value by combining shared ways of working with focused areas of investment — making every company in the group stronger together.
How we get better together
Shared platforms for finance, HR, IT, and professional services improve quality and lower costs across the group. Proven playbooks, technology standards, and commercial frameworks flow freely between our companies. And collaborative initiatives — from cross-company product development to joint market entry — let us pursue opportunities that no single company could tackle alone.
Where we focus
Common technology infrastructure and shared services give every company enterprise-grade capabilities without enterprise-grade cost. Centralized procurement, shared go-to-market resources, and proven pricing and customer success strategies drive commercial excellence. And shared R&D investment and cross-pollination of ideas help us tackle challenges at the intersection of our verticals.
WHAT WE STAND FOR
Our core beliefs
Niche, process-critical & close to the customer
We believe that niche expertise and deep knowledge of our customers' ecosystems create lasting competitive advantages. By truly understanding their data, systems and business processes, we can deliver process-critical software that no generalist ever could.
Nordic strength, international reach
We believe that our Nordic roots in digitalization give us a unique edge. By extending that strength internationally, we can create real value for entrepreneurs and business units far beyond our home market.
Entrepreneurial mindset
We believe that the entrepreneurial mindset, personal accountability and a small-company hunger are what drive truly profitable growth. In our experience, that focus beats theoretical scale optimization every time.
Stronger together
We believe that every business unit should become stronger from being part of Movement Software, and Movement Software stronger from every business unit. When we apply our Value Creation Formula together, we can accelerate the trajectory of companies at any stage.
Grit over glory
We believe that passion, drive and a hunger for development matter more than a perfect résumé. The most important personal trait anyone can bring to the table is grit.
HOW WE OPERATE
Autonomy with structure
Our leaders run their businesses with full support and backing from the group.
Our business unit leaders operate with full autonomy — they make decisions close to the customer, own their results, and drive their businesses forward. Movement Software strengthens each company by adding structure, actively supporting the strategic agenda, and realizing operational and commercial synergies across the group. We provide strategic direction, shared infrastructure, and hands-on operational support so that every business unit can focus on what they do best while benefiting from the power of the group.
HOW WE ARE
Our attitude principles
Find a way
We don't wait for perfect conditions. We take ownership, solve problems with substance, and always find a path forward.
Beat yesterday
We push ourselves to improve every day. Progress is a mindset, and we measure ourselves against where we were, not where others are.
Choose happiness
We bring a positive spirit and can-do attitude to work. We choose positivity, celebrate wins, and build a culture worth showing up for.